"What tradition...
"What traditional publishers don’t seem to realize is that their traditions are actually quite recent, historically. What we are seeing is a shift from a 20th Century technological model that requires manufactured media back to the earlier tradition of artisan media. At one time (not so long ago, no more than six generations) artist production, sales, and distribution of art was the norm.
Self-publishing is not a revolution, it is a renaissance." -- Misha Burnett Fellow authors, we are artists.