This is a riff on the same subject I wrote about for MGC today. Sort of, not really, but it's closely related. While I was sitting at my desk formulating the post in my head, a notification box popped up in the corner of my screen, I glanced at it, and then ignored it. Later, I'll delete the email unread. What was it? Yet another ad. I get a lot of those into my emails for various places. Some, I actually want to see. I pay attention to them, look at them, and perhaps even take action based on them. Most, even of the companies I've explicitly permitted to market to me, I simply delete unopened and unread. In years past when I sent out formal business newsletters, and tracked how many people actually opened them, how many clicked through to the offer, and all those important statistics, I knew that a one percent open rate was great, and it would be an even smaller fraction who who click through.